Colorants can meet brand standards, UV packages can offer additional protection for applications with high UV exposure, lubricants can minimize wear and tear, flame retardants can provide flame, smoke, and/or toxicity compliance, and additional durability can ensure your products perform in extreme climates (hot or cold). Customized color matches for brand cohesiveness Employ color as part of a product branding strategy

Your brand connotes luxury. One strategy? While traditional ad messages rely on visuals to showcase a product, sensory branding strategies depend on touch, sound, smell and taste.

On December 4, 2024, we presented our new strategy at the New York Stock Exchange during our Investor Day. Our strategy is enabled by our focus on four Strategic Drivers: portfolio prioritization, amplify innovation, digital for operational excellence and growth, and leadership, talent and culture for the Avient of the future.

Strategies to Reduce Your Carbon Footprint We’ll explain how each of these strategies can then result in reducing your environmental impact.  If you would like to explore strategies or technologies to reduce your carbon footprint, contact us. 

Homepage // News Center // PolyOne Expands Healthcare Portfolio in China with Dow Corning® Brand Silicones This agreement with Dow Corning strengthens our portfolio to better serve our healthcare customers located in China, and also supports our strategy of helping U.S. The addition of Dow Corning® brand silicones to the PolyOne Distribution portfolio broadens the ability of both companies to support healthcare customers in China.

Homepage // News Center // Dyneema® Launches New Website and Brand Identity, Showcasing the Strengths It Brings to Its Value Chain The all-new Dyneema.com website will form the heart of campaigns, customer engagement, and our brand growth strategy,” says Jan-Lodewijk Lindemulder, Vice President and General Manager for Dyneema®, at Avient. Our brand is as strong as our organization, embodying the science, power, performance, and protection that customers gain from Dyneema®.”  

Homepage // News Center // PolyOne Helps Leading Infant Care Brand Meet Stringent Food Safety Standards and Deliver on Brand Promise McHENRY, Ill.– PolyOne GLS Thermoplastic Elastomers recently worked with one of the largest infant care brands in Japan to develop a new feeding set for infants and toddlers. In addition, this TPE material uses existing molds, eliminating the cost of new molds and reducing development time, enabling the manufacturer to enjoy more cost-efficient production without delay while driving brand growth.

Homepage // News Center // InVisiO™ Color Inspiration 2018 from PolyOne Empowers Color Strategies for Designs That Captivate With InVisiO, PolyOne helps customers to capture the essence of their brand and leverage comprehensive color and materials resources to choose successful color approaches for their products. Together with Color Inspiration 2018, designers and brand owners can work with InVisiO experts to develop new color palettes or even adapt existing colors to accommodate a new phase in a product’s lifecycle.

  Strategy Describe the impact of climate-related risks and opportunities on the organization’s businesses, strategy, and financial planning Disclose the metrics used by the organization to assess climate-related risks and opportunities in line with its strategy and risk management process

Homepage // News Center // InVisiO™ Color Inspiration 2019+ Explores Color Strategies Rooted in Art and Design Evolution For more information on Color Inspiration 2019+ and how it can help designers and brand owners develop color strategies based on consumer color preferences, please contact us here.