Enables 100% PCR Packaging Colorant and additive masterbatches created with virgin resin, however, means a package does not reach the full 100% PCR goal.  Enables 100% PCR packaging

Homepage // News Center // Avient Technology Helps to Achieve Color Consistency in L’Oréal PCR Packaging Worldwide Caption: Avient’s PCR Color Prediction Service helped achieve color consistency in L’Oréal PCR packaging worldwide for its Redken line of hair care products.  It can also calculate how much PCR content can be added to an existing package without affecting its signature color. 

Avient Technology Helps to Achieve Color Consistency in L’Oréal PCR Packaging Worldwide Caption: Avient’s PCR Color Prediction Service helped achieve color consistency in L’Oréal PCR packaging worldwide for its Redken line of hair ca

Sustainability in Consumer Packaging RejoinTM PCR Masterbatch uses PCR as a carrier resin, effectively allowing a bottle or part to be manufactured with 100% PCR. Avient Technology Helps to Achieve Color Consistency in L’Oréal PCR Packaging Worldwide

Find out how Avient helped L'Oréal achieve color consistency across their global PCR packaging with the PCR Color Prediction Service. Find out how Avient helped L'Oreal achieve color consistency across their global PCR packaging with the PCR Color Prediction Service (Chinese language version). Closing the Packaging Loop with Post-consumer Recycled PET

Brand owners for all types of consumer products are setting sustainability goals to increase the amount of post-consumer recycled content (PCR) used in their packaging and improve the recyclability of that packaging at end of use. Rejoin™ PCR Masterbatch colorants for polyolefin packaging applications, launched earlier this year, are made with post-consumer recycled (PCR) polyolefin as a carrier resin. View original content to download multimedia:http://www.prnewswire.com/news-releases/avient-highlights-sustainable-solutions-to-enable-post-consumer-recycled-pcr-content-in-packaging-301261578.html

Rejoin™ PCR Colorants – allows 100% post-consumer recycled (PCR) packaging by using PCR as a carrier resin. Plastics Pact 2023 Sustainable Packaging Innovation Award for Recyclability. PCR Color Prediction Service – winner of the 2023 Re|focus Sustainable Innovation in Design Award and a finalist for the 2023 Plastics Recycling Show Europe (PRSE) Product Technology Innovation of the Year Award, this digital service supports PCR resin coloration by illustrating the color possibilities or limitations of certain PCR material before sample development to help simplify the overall decision-making process for brand owners and technical colorists.  

Avient’s Color and Additives team will exhibit solutions such as ColorMatrix™ SmartHeat™ dispersion process aids for improving polyethylene terephthalate (PET) recycling, Rejoin™ colorants formulated to enable 100% post-consumer recycled (PCR) packaging, and Hydrocerol™ chemical foaming agents for reducing part weights.   In addition to these sustainable colorants and additives, attendees can also explore Avient’s PCR Color Prediction Tool, a service that digitally illustrates the color possibilities or limitations of certain types of PCR before sample development. This can help brand owners and technical colorists simplify the process of transitioning to higher levels of PCR content, shorten the time-to-launch of new product ranges, and create global color consistency.

Achieving Bright, Beautiful, Sustainable Packaging by l'Oréal and Avient Find out how Avient helped L'Oréal achieve color consistency across their global PCR packaging with the PCR Color Prediction Service. MEVOPUR™ Special Effects for Healthcare Devices and Pharmaceutical Packaging - Application Bulletin (Chinese)

Anti-counterfeiting Technologies for Packaging Achieving Bright, Beautiful, Sustainable Packaging by L'Oreal and Avient (Chinese) Find out how Avient helped L'Oreal achieve color consistency across their global PCR packaging with the PCR Color Prediction Service (Chinese language version).