Homepage // News Center // Avient Earns 2023 Re|focus Sustainable Innovation in Design Award for PCR Color Prediction Service Avient’s Color Prediction Service (CPS) is the first digital tool of its kind that can illustrate the color possibilities or limitations of certain types of recycled resins (PCR) prior to laboratory trials. As early adopters of our PCR Color Prediction Service, L’Oréal achieved consistent colors across various PCR grades in different countries, enabling them to launch with fewer color iterations and color trials, thereby reducing complexity and increasing speed.”

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