We advance our customers' projects from concept to commercialization by engaging and helping them translate their design needs into intelligent brands and applications. ColorWorks provides highly specialized color collaborative design service combined with  color technology and expertise to support designers, marketing specialists and brand managers in their brand lifecycle management.

Colorants can meet brand standards, UV packages can offer additional protection for applications with high UV exposure, lubricants can minimize wear and tear, flame retardants can provide flame, smoke, and/or toxicity compliance, and additional durability can ensure your products perform in extreme climates (hot or cold). Customized color matches for brand cohesiveness Employ color as part of a product branding strategy

Recycled content formulations help brand owners deliver on their sustainability goals, reduce waste, and work towards a circular economy. Recycled plastics can be used to create new products across several industries, but one brand owner in particular was looking to incorporate recycled plastics in their consumer applications. reSound R recycled content formulations helped this brand owner deliver on their sustainability goals.

Discover how thermoplastic elastomers (TPEs) that withstand oils, solvents, and more are helping brand owners and converters create cosmetic packaging that lasts. Materials can influence consumers’ experience with your product, and ultimately, your brand. Chemically compatible TPEs can help brand owners and converters satisfy functional needs and enhance cosmetic packaging applications in three primary ways: 

Hiformer™ – the brand new system for liquid masterbatches. Co-Create: Customizing Your Product During the second phase, the brand owner and the plastics processor work together to develop customized solutions for the specific needs of the application. See how our specially formulated colorants can help differentiate your brand

GLOBAL BRAND COLOR STD GLOBAL BRAND COLOR STD - TAPA TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

As consumer demand for more sustainable, eco-friendly products grows along with regulatory pressure, reSound R recycled content formulations can help brand owners deliver on their sustainability goals. In the face of these forecasts, many brands have committed to increasing the amount of recycled plastics in their products. The platform connects brands and manufacturers with trusted suppliers to fast track the process of sourcing, evaluating, and purchasing Oceanworks Guaranteed resins, yarns, components, and products.

Product/brand counterfeiting is a serious and growing global problem that negatively impacts consumers, businesses, and entire economies, with estimated costs of hundreds of billions of dollars annually. Enables brand owners to positively identify their products versus counterfeit products Preserves brand equity by protecting against wrongful accusations, consumer complaints, or legal actions

Our pro-active work in achieving compliance for our material helps leading consumer brands gain a competitive edge by indicating that their products are made with materials tested and approved for skin sensitivity, ” said Charles Page, director, global marketing, PolyOne GLS Thermoplastic Elastomers. Additionally, brand owners can accelerate time to market with this innovative material, which meets the pace of the consumer electronics market.” The Versaflex CE family of TPEs provides consumer electronics brands new solutions for unique design, performance and aesthetics.

Developed in response to increasing demand from regional brands in China for greater product differentiation, this collection of color and additive formulations also offers to streamline production and reduce manufacturing cost. Brand owners in Asia continually seek to increase consumer engagement by visually differentiating their PET packaging,” said Say Eng Lee, general manager, Color & Additives Asia at PolyOne. We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness.”