https://www.avient.com/idea/anti-counterfeiting
From clothes and accessory brands to auto manufacturers, electronics manufacturers and even medical device companies, the problem of counterfeit merchandise is growing.
Recently developed brand protection technologies can help give manufacturers the edge they need to protect their products, reduce or eliminate false warranty costs and even expand into new geographic areas with confidence.
Percept™ Brand Protection Technologies
https://www.avient.com/idea/how-create-impactful-plastic-aesthetics-new-products
By following a series of steps, it provides designers and brand marketers with a range of color concepts that are expected to be trending in the upcoming year.
This provides ample time for brand owners and designers to create, develop, and introduce their products when the trends and their influences are expected to be prominent.
ColorForward™ 2025 was issued in December 2023, providing ample time for brand owners and designers to create, develop, and introduce their products.
https://www.avient.com/sites/default/files/2024-03/2024 Proxy Statement %28Filed%29.pdf
In July 2020, following our transformational acquisition of Clariant
Color, we branded the collective enterprise as Avient —a new name, for a new kind of materials company.
now Conagra Brands,
Inc.).
Valvoline”), a leading worldwide producer
and distributer of premium-branded automotive, commercial and industrial
lubricants and automotive chemicals, from 2016 until 2018.
https://www.avient.com/sites/default/files/resources/Polyone%2520AR.pdf
Speed, service, reputation, product line, brand recognition,
delivery, quality and price are the principal factors affecting competition.
While we view our patents and trademarks to be valuable because of the broad scope of our products
and services and brand recognition we enjoy, we do not believe that the loss or expiration of any single patent or
trademark would have a material adverse effect on our results of operations, financial position or cash flows.
The GeonTM brand name carries strong recognition globally.
https://www.avient.com/products/polymer-colorants/liquid-color-concentrates/hiformer-liquid-masterbatches
Hiformer™ – the brand new system for liquid masterbatches.
Co-Create: Customizing Your Product
During the second phase, the brand owner and the plastics processor work together to develop customized solutions for the specific needs of the application.
See how our specially formulated colorants can help differentiate your brand
https://www.avient.com/resources/safety-data-sheets?page=5317
GLOBAL BRAND COLOR STD
GLOBAL BRAND COLOR STD - TAPA
TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.
https://www.avient.com/news/avient-launches-resound-r-recycled-content-portfolios-north-america-and-asia
As consumer demand for more sustainable, eco-friendly products grows along with regulatory pressure, reSound R recycled content formulations can help brand owners deliver on their sustainability goals.
In the face of these forecasts, many brands have committed to increasing the amount of recycled plastics in their products.
The platform connects brands and manufacturers with trusted suppliers to fast track the process of sourcing, evaluating, and purchasing Oceanworks Guaranteed resins, yarns, components, and products.
https://www.avient.com/products/polymer-additives/anti-counterfeiting/cesa-percept-authentication-technologies
Product/brand counterfeiting is a serious and growing global problem that negatively impacts consumers, businesses, and entire economies, with estimated costs of hundreds of billions of dollars annually.
Enables brand owners to positively identify their products versus counterfeit products
Preserves brand equity by protecting against wrongful accusations, consumer complaints, or legal actions
https://www.avient.com/news/avient-launches-new-global-range-plastisol-special-effect-screen-printing-inks
Offered under the new “Avient Specialty Inks” brand, this consolidated portfolio unifies Avient’s highest performing specialty inks to make it easier for customers to access these products globally.
With this initial launch under the new Avient Specialty Inks brand, we are offering all our customers a complete package of the best special effects and additive inks to simplify product selection, making it easier for customers around the world to select and order the right products for their needs,” said Tito Echiburu, general manager, Avient Specialty Inks.
They are compatible for use with all screen-printing plastisol ink brands from Avient, including QCM, Rutland, Union and Wilflex.
https://www.avient.com/news/polyone-unveils-new-smartbatch-frost-collection-pet-packaging
Developed in response to increasing demand from regional brands in China for greater product differentiation, this collection of color and additive formulations also offers to streamline production and reduce manufacturing cost.
Brand owners in Asia continually seek to increase consumer engagement by visually differentiating their PET packaging,” said Say Eng Lee, general manager, Color & Additives Asia at PolyOne.
We’ve developed the Frost Collection to enable brands to create high-end, sophisticated, and engaging bottles in a wide range of color options that also expand design freedom and cost effectiveness.”