Color Prediction Service: an award-winning service that digitally illustrates the color possibilities or limitations of certain types of post-consumer recycled content (PCR) to simplify the overall decision-making process and help transition brand owners and technical colorists to higher levels of PCR ColorForward™: an annual color forecasting guide for the plastics industry developed to help brand owners and manufacturers make informed color decisions for new products and packaging Whether you need to enhance performance, match a brand-specific color, or improve the recyclability of your solutions, our team is prepared to help you achieve your goals."

The new offerings for 2017 include: •    Wilflex One™ Special Effects – additions of shimmers, glitter, particle base, phosphorescent and foil adhesive to this non-PVC range •    Wilflex™ Elements – a new tactile selection book featuring the primary EPIC™ ink technologies, colors and finishes •    Wilflex Originals – latest design number 9 featuring a 1961 Eldorado Cadillac, created to mark the Wilflex 55th Anniversary celebrated at the end of 2016 •    Oasis™ Imagebrite Reflectives – This brand new water-based reflective ink, containing light reflecting microspheres, will be exclusively previewed at the show. The Wilflex brand of inks emerged in the early 1960’s as screen printing on t-shirts gained popularity for self-expression allowing the Wilflex™ brand to gain global recognition.

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The company’s innovative material, colorant and additive technologies can help designers, brand owners, and manufacturers improve the performance and aesthetics of their applications, while enabling sustainability benefits such as significant energy savings and increased use of recycled content. PCR Color Prediction Service: a digital tool developed to illustrate the color possibilities or limitations of certain post-consumer recycled material (PCR) before sample development to help simplify the overall decision-making process for brand owners and technical colorists. Gravi-Tech™ Density Modified PP-Based Formulations: new, high-impact metallization grades developed to replace die-cast or machined metals while delivering the look and weighted feel of metal in premium brand applications.

TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal. Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.

Avient’s Color Prediction Service digitally illustrates the color possibilities or limitations of certain types of PCR, simplifying the overall decision-making process for brand owners and technical colorists.  This can help simplify the overall decision-making process for brand owners and technical colorists, and help shorten the time-to-launch of new product ranges.

We are not only offering high-tech solutions and helping manufacturers to achieve a more sustainable development, but also using our expertise to help brands catch the latest color trends. This can help brands to obtain deeper insights into what today’s markets demand and how to leverage future trends.”

These new TPEs can help electronics brands and OEMs successfully and sustainably deliver on color, material, and finish trends without the fear of surface blooms.” Using Versaflex non-blooming materials, brands and OEMs can achieve a premium, silky-soft overmolded surface without surface blooms.

Compared to Avient’s existing Lactra grades, this innovative solution allows for brighter whiteness and more tailored light-blocking performance for the ESL dairy market, making it an excellent choice for brands seeking to improve their product offerings. As the ESL dairy market expands, Avient's ColorMatrix Lactra ESL light-blocking additive solution stands out as a more sustainable choice for brands looking to enhance their product quality and extend their market reach.

This new additive offers brand owners and converters a cost-effective solution to enhance the shelf life and recyclability of their PET bottles. This non-nylon-based additive is compatible with recycled PET (rPET), making it an excellent option for brands looking to incorporate higher levels of recycled material (up to 100%) in their packaging.