Steven Chai, general manager for Asia, PolyOne ColorMatrix, said, “In today’s consumer-focused world, consistent product quality is fundamental to gaining consumer trust and brand loyalty. It enables brands and packaging converters to enhance protection for UV-sensitive foods and beverages packaged in PET.

This can help brand owners and technical colorists simplify the process of transitioning to higher levels of PCR content, shorten the time-to-launch of new product ranges, and create global color consistency. We’re continually supporting brand owners and designers to re-imagine their sustainability goals,” said Alessandra Neves, senior marketing and sustainability manager at Avient.

Color Prediction Service: an award-winning service that digitally illustrates the color possibilities or limitations of certain types of post-consumer recycled content (PCR) to simplify the overall decision-making process and help transition brand owners and technical colorists to higher levels of PCR ColorForward™: an annual color forecasting guide for the plastics industry developed to help brand owners and manufacturers make informed color decisions for new products and packaging Whether you need to enhance performance, match a brand-specific color, or improve the recyclability of your solutions, our team is prepared to help you achieve your goals."

The new offerings for 2017 include: •    Wilflex One™ Special Effects – additions of shimmers, glitter, particle base, phosphorescent and foil adhesive to this non-PVC range •    Wilflex™ Elements – a new tactile selection book featuring the primary EPIC™ ink technologies, colors and finishes •    Wilflex Originals – latest design number 9 featuring a 1961 Eldorado Cadillac, created to mark the Wilflex 55th Anniversary celebrated at the end of 2016 •    Oasis™ Imagebrite Reflectives – This brand new water-based reflective ink, containing light reflecting microspheres, will be exclusively previewed at the show. The Wilflex brand of inks emerged in the early 1960’s as screen printing on t-shirts gained popularity for self-expression allowing the Wilflex™ brand to gain global recognition.

OURO BRANDS Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

NEW AB BRANDS TAN PET Description or Material Description) is the product description and may or may not be included the product's brand or other trademarks. TIP: If no results are obtained when including the "brand" in the search field, remove it and search again.

The company’s innovative material, colorant and additive technologies can help designers, brand owners, and manufacturers improve the performance and aesthetics of their applications, while enabling sustainability benefits such as significant energy savings and increased use of recycled content. PCR Color Prediction Service: a digital tool developed to illustrate the color possibilities or limitations of certain post-consumer recycled material (PCR) before sample development to help simplify the overall decision-making process for brand owners and technical colorists. Gravi-Tech™ Density Modified PP-Based Formulations: new, high-impact metallization grades developed to replace die-cast or machined metals while delivering the look and weighted feel of metal in premium brand applications.

TPEs are available in a wide array of colors and special effects that will amplify their sensory qualities and contribute to brand identity and shelf appeal. Specific TPE colors or textures can serve as a strategic branding tool and can replace expensive secondary painting or adhesion operations to achieve a similar look.

Avient’s Color Prediction Service digitally illustrates the color possibilities or limitations of certain types of PCR, simplifying the overall decision-making process for brand owners and technical colorists.  This can help simplify the overall decision-making process for brand owners and technical colorists, and help shorten the time-to-launch of new product ranges.

This in turn affects consumer perceptions of product appearance and brand value. As a result, brand owners need to ensure the oxygen scavengers used in their PET bottles maintain efficacy as increasing levels of rPET are introduced.