As more brands are demanding sustainable packaging solutions, they are looking to incorporate higher levels of recycled material. By addressing the challenges associated with increased rPET content, ColorMatrix AAnchor helps brands achieve their sustainability goals while delivering high-quality PET packaging."  

CLEVELAND – January 8, 2021 – Avient Corporation, a premier provider of specialized and sustainable material solutions and services, today announced the launch of Zodiac™ Taurus™ non-PVC inks, the third offering in the Zodiac™ brand collection of eco-conscious screen-printing inks. Zodiac Taurus non-PVC inks can create the sustainable garments that consumers seek, while providing the durability and feel expected by brand owners and printers.

With more post-consumer recycled materials (PCR) entering the value chain, brand owners, recyclers, and converters are faced with new and increasing challenges related to recycling. This improvement in the polymer's properties enables recyclers to attain higher-quality recycled materials, allowing brand owners and converters to produce cost-effective PCR end-products with the desired performance properties.

The new service combines advanced liquid colorants, Web-accessed software, and automated dispensing technology to offer a complete package that enables brand managers, converters and designers to take greater control of their color development and supply chain. These formulations can be produced locally for customers to shorten lead times and achieve complete color consistency and brand integrity.

Steven Chai, general manager for Asia, PolyOne ColorMatrix, said, “In today’s consumer-focused world, consistent product quality is fundamental to gaining consumer trust and brand loyalty. It enables brands and packaging converters to enhance protection for UV-sensitive foods and beverages packaged in PET.

This can help brand owners and technical colorists simplify the process of transitioning to higher levels of PCR content, shorten the time-to-launch of new product ranges, and create global color consistency. We’re continually supporting brand owners and designers to re-imagine their sustainability goals,” said Alessandra Neves, senior marketing and sustainability manager at Avient.

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existing specialty inks portfolio, alongside prominent brands such as Wilflex® and Rutland®. Magna represents an important investment in sustainable solutions, as brand owners seek alternatives to legacy technologies," said Magna has pioneered the development of next-generation water-based ink technology that provides innovative and high-performance solutions for leading brands and screen printers. 

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