https://www.avient.com/news/avient-develops-new-dairy-packaging-additive-technology-meet-tio2-restrictions
This latest Lactra technology offers brand owners and PET packaging converters the ability to achieve over 99.9 percent light blocking in monolayer PET, with high levels of whiteness (L* of up to 94) but with less than 1 weight percent TiO2 and less than 4 weight percent inorganic content.
https://www.avient.com/news/extreme-conditions-are-no-match-new-outdoor-sign-material
UltraTuf SG is based on Eastman Tritan™, a copolyester that provides clarity, toughness, and weatherability, which make it ideal for fabricators, designers, and brand owners in the signage market.
https://www.avient.com/news/new-polyone-oncolor-“shades-nature”-collection-revealed-fakuma-2018
Formulated using a proprietary process, colors in the Shades of Nature Collection will give brand owners a wide range of possibilities in creating individual, artisanal looks in plastic.
https://www.avient.com/idea/three-things-every-paddler-wants-their-equipment
Brand your entire product line with a unique aesthetic or set off individual products to appeal to a niche customer base.
https://www.avient.com/idea/packaging-jumps-shelf
TPEs overmolded onto caps can enable an improved user experience and valuable brand differentiation.
https://www.avient.com/idea/emerging-trends-and-top-10-production-challenges-blow-molded-bottles
In food and beverage, industrial chemical and personal care markets, packaging applications must protect contents, attract consumer attention, reflect the value of the brand and meet goals for recycling and sustainability.
https://www.avient.com/idea/pain-therapy-device-stands-out-peers
An important goal was brand distinction, including a sleek, simple design and signature color.
https://www.avient.com/news/polyone-hires-cathy-k-dodd-vice-president-marketing
In addition she worked at Honeywell International as brand manager for FRAM and Autolite, as well as global market manager for healthcare specialty films.
https://www.avient.com/news/avient-launches-gls-thermoplastic-elastomers-antimicrobial-technology-protects-against-microbial-growth
Products can now be designed with TPEs that can help extend useful life by inhibiting microbial growth,” said Matt Mitchell, director, global marketing of Specialty Engineered Materials at Avient, “and these newly formulated materials also deliver the performance synonymous with our GLS brand of TPEs.”
https://www.avient.com/news/avient-achieves-reexamination-certificate-dyneema-cut-resistant-yarn-patent
The recently issued certificate reinforces the strength and uniqueness of the patented technology, bolsters Avient’s intellectual property portfolio including the Dyneema® brand, and empowers Avient to continue leading the industry in high-performance materials for consumer and professional protection.
